I’m the kind of person who finds a great youtuber and keeps watching them for years and years. Not much of my subscriptions has changed in the last few years. I’ll occasionally follow new people but soon, I’ll forget to keep track of them. However, in the last couple of months I’ve discovered some new beauty and lifestyle youtubers who are unique, have amazing content and make me want to come back to their channel every time to catch up. I thought I’d share a list of these beauties who not only deserve more followers but also, if you are a fan of channels that are different and don’t just fit into the generic ‘beauty guru’ mould then I think you’d love watching these. Grab a cup of coffee, a snack and settle in because you may have to binge watch after this post!

#1 Violette_Fr

My ultimate girl crush, tbh! She is sweet, sophisticated, a talented MUA, has a beautiful French accent and lives in NYC- the city of dreams. What’s not to love right? Well, I’m not done yet. Her content is very beautifully curated and photographed. She usually takes us to different locations in the city, does certain looks there that are inspired by the place or fit the occasion. She has a unique, artistic touch to her videos and they are filmed from many new angles that is so different from the usual camera, ring light, in your room filming videos kind of setup. I like those too but this channel genuinely gets me excited to watch it like art. Although she uses mostly luxe brands to create effortless looks, when she does use an affordable product, you know it’s a good one! She’s bringing minimal, beautifully done makeup with no instagram brows or instagram anything. Makeup that is done to only enhance our features. In this world of plastic surgery, lip fillers and crazy contouring, this girl inspires women to love their self and love makeup at the same time.

#2 Freya Haley

Those of you who like 70's style and lifestyle, her channel is for you.  Not only does she have impeccable 70’s inspired style which is quite like warm colours, bohemian prints, flared pants, vintage pieces, lot of cool hats etc but she also has a good range of personal and self growth content. I find her a very artistic person as well and always pick up little style tips from her videos. She is also vegan and does a lot of veganism related videos if you’re into that as well. She is from Australia and does pretty inspiring travel videos too. It’s a good mix of everything I like and her editing is so reminiscent of the 70's as well.

#3 Rachel Maksy

She is also known as ‘The Pinup Companion’ which is dedicated to all things vintage. She wears vintage clothes everyday which is so inspiring to see someone following their passion and doing something out of the norm to find pieces from thrift stores to put together looks that remind you of an era. Her beautifully decorated house, her fashion looks, pin curled hair and a dash of red lipstick will remind you of scenes from a 50’s movie and she has the perfect music to go with it too.  I have always been a fan of old Hollywood movies. Even the black and white ones! I watch this channel because I find it so fascinating and inspiring. She’s also quite funny and casual so watching her videos are a breeze.

#4 Gothamista

If you’re interested in skincare or want to get into it but the scientific terms, ingredients such as acids and stuff make zero sense to you then you need to watch her channel. She also uses a lot of Korean beauty and is based in New York so I find it quite helpful to discover new products or just keep track of what’s good and worth getting in the Kbeauty market. Her videos are always short, to the point and there’s no rambling. She has a good mix of western and Korean products in her routines but her beautiful, glowing skin is proof that she knows what she’s doing. I find her voice and videos quite relaxing so it’s something I find myself watching at the end of the day.

#5 Sarah Nourse

Sarah Nourse is a sweet, bubbly, American girl who moved to Europe and her videos are centered around travelling, minimalism, ethical, saving money etc. Her Swiss husband Mathieus is also part of most of the videos and I think he is very intelligent and funny and has some great tips. Although she has just moved back to USA, she has had some great adventures all over Europe. It’s such an amazing channel to inspire you to save money, build capsule wardrobes, fit your life in a suitcase if you want to travel the world and many other interesting topics like that instead of pushing you to buy a lot of things. I know the youtube and blogging industry is so much about consumerism but the fact that they have taken a different direction is wonderful to see and they’ve inspired me to view ‘saving money’ in a different light.

There are a top 5 favourite ladies on youtube and although I say they’re new youtubers, they’re quite well established and what I mean is I’ve just discovered them and have been obsessed with them.  I’ve linked my favourite videos by them as well so I hope you check them out and I hope you fall in love as well x

I know I don’t need to introduce this brand anymore because it’s anything but Ordinary. It has made people who weren't even into skincare get back into it and I appreciate that about them. It's always refreshing when a brand creates so much buzz and for good reason. However, after trying these products out for a month, I’ve come to the conclusion that I still want to write about these two used as a duo. I am not the best at explaining scientific skincare terms or ingredients except alcohol because I’ve had such bad experience with it but I can speak from my experience. I think I’ve given it a fair chance to form an opinion on it. If you have combination skin and want to try something from this brand then keep on reading.

Niacinamide 10% + Zinc 1%

30ml

Price: $9.80

This particular product is meant for reducing blemishes and congestion in the skin and balance sebum levels which sounds ideal for my skin. My problem areas are hyperpigmentation on the sides of my face from the sun and large pores, excess oil production. This product is a cloudy white fluid on the viscous side and only a drop or two comes out with each pump. I need only 2 drops for my entire face and I use it only at night. I focus it on my Tzone, jaw line and the sides of the face. It is recommended to use it in the morning and night but I only do it at night because I need something really moisturizing on top of it but that doesn’t fit into my morning routine. If you use Vitamin C at night, the Ordinary website recommends using this one in the morning only.

I’ve noticed my hyperpigmentation getting lighter and some marks that were left behind by previous breakouts have also faded. I noticed it in a recent selfie that I took where I wasn’t wearing any foundation, just light makeup and I saw that the dark spots on my side face aren’t noticeable anymore. I won’t say they’ve completely gone away yet but I’ve definitely seen fading on the pigmentation that I've had for months now and nothing else has worked on it. This tiny bottle is not even 1/6^th way down and I hope once I’ve used the whole bottle, they will disappear. It blurs the pores when I apply this but I found that to be a temporary effect so far and my pores go back to how they were in the morning.

Buy it : HERE & HERE

100% Plant-Derived Squalane

30ml

Price : $12.90

This little bottle of facial oil is simply amazing. The only facial oil that’s light enough to be used on combination skin without feeling too oily, or breaking out my super sensitive skin. It works very well on top of the Niacinamide and that’s how I use it every single day. I find it’s a little bit oily for me to use during the day but if you have dry skin, this will be a saviour for you. It gives my skin that deep moisturisation throughout the night and wake up with glowy skin every time. My cheeks feel extremely smooth and my dry patches have become softer ever since I started using it. I love that it is fragrance free and I only need 2-3 drops for my entire face. 

It is suitable for all skin types and can also be used on hair. Also, a very important point to note is this product is derived from plant sources and not from a shark’s liver. I didn’t know what Squalane was but with research I found out that it is a compound derived from Shark liver oil which is something we hear about in skincare and healthcare but this is a great vegan option. Using the Niacinmide only can make my skin feel a little stretchy so I love layering this one on top and they both make the perfect combination in my skincare routine. 30ml is an amazing quantity too for a facial oil while high end brands only give about 15-20ml for double the price of this.

Buy it : HERE & HERE

Have you tried any of their products? What Ordinary products combination do you use? I'd love to know your recommendations.